As 2012 shapes up to be a competitive year for companies in the travel industry, Collinson Latitude (http://www.collinsonlatitude.com/), a global provider of incremental revenue products, is calling on airlines and hotels to reignite their loyalty programmes to reflect changes in consumer behaviour.

Collinson Latitude director Janet Titterton says: The travel market remains hugely competitive, and customers are demanding the highest standards, so companies need to be innovative and ensure their loyalty programmes engage customers and offer relevant, personalised rewards which excite them. Companies whose reward programmes do not offer tangible value for money will be left behind by their competitors.

Titterton says: While superior customer service will always be vital for the travel industry, to really engage consumers and grow market share, companies need to ensure their loyalty programmes offer customers rewards which reflect their interests and needs on an individual basis. Offering discounted flights and hotel rooms is all well and good, but attractive reward offerings are a more sustainable route to maintaining, or even increasing, market share.

Titterton continues, Collinson Latitude is today launching the second stage of our Ignite campaign, http://www.latitudeignite.com, to advise travel organisations how to develop a customer base which is active, loyal and profitable. In many cases, traditional reward programmes have been expensive to launch and maintain, so travel companies are now looking for the kind of flexible, sustainable and cost-effective alternatives we can provide.

Titterton recognises that one regular issue faced by companies is the gulf between customers accruing and spending their reward points. She says, Often, companies set reward targets so high they deter customers from joining their loyalty programmes or frustrate them when they try to accumulate enough currency to redeem. We recommend offering customers the option of redeeming their currency on everyday, lower-cost, third-party rewards, far removed from the airline or hotels own business. One only need look at how retailers successfully target customers with products and offers that are based on customers previous behaviour and preference indicators to see the potential of personalised reward offerings. The travel industry needs to develop loyalty programmes which reflect and respond to the increasing demands of their customers.

Collinson Latitudes multi-channel products provide flexible programme design, offer leading e-commerce functionality and can be seamlessly integrated into existing airline or hotel loyalty programmes.

RewardAll is a merchant-funded global rewards programme, which maximises points-earning opportunities through hundreds of trusted global brands when members do their day-to-day shopping online. Members are then able to spend their loyalty currency on a broad range of products and services from trusted brands through iRedeem, an online redemption product which offers both travel and non-travel inventory and provides members with the option to use points and cash to redeem.

Collinson Latitude is part of The Collinson Group, the company behind ICLP, the worldwide leader in loyalty. Together, Collinson Latitude and ICLP offer a unique solution of innovative market-tested products supported by full-service loyalty marketing expertise.

About Collinson Latitude

Collinson Latitude (http://www.collinsonlatitude.com) is a global provider of innovative revenue products. The companys extensive portfolio of loyalty, membership and promotional products is designed to generate and sustain active, loyal and profitable customers for companies ranging from the travel, aviation and hotel industries through to financial services, telecommunications, publishing and utilities. Collinson Latitudes products can be deployed rapidly and configured to individual requirements, drawing on the companys proprietary technology and extensive global partner network. Collinson Latitude is part of The Collinson Group, which has over 25 years experience in memberships, loyalty and marketing.

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agoda.com, a leading hotel booking site and part of Nasdaq-listed Priceline Group (Nasdaq: PCLN), today announced its participation in the upcoming Low Cost Airlines World Asia Pacific conference, hosted by Terrapinn.

Taking place on 8 -10 February, 2012, this industry-leading event will bring together experts from the low-cost aviation sector, together with key pundits from related fields including online travel, aircraft manufacturing, travel consultancy, hotels and e-commerce. Over the course of the three-day conference, keynote speeches, workshops and panels will cover topics spanning airlines and airports, new technologies, social media, marketing and sales, online solutions, consumer trends and more.

Sharing insight into driving expansion within the Asia-Pacific region, agoda.com Chief Commercial Officer Mr. Bryan Lewis is scheduled to speak on the conference’s opening panel, ‘Powering the Growth of Asia’s Travel Industry’. Senior Commercial Director Mr. Ernst Hemmer will highlight the potential of partnerships between online travel agents and low-cost carriers in his talk on how airlines can optimize their OTA strategy.

Last year’s conference drew more than 400 top-tier representatives from 160 different companies in 27 countries. This year’s promises to be just as insightful, providing invaluable first-hand into LCC growth strategies and countless opportunities for networking and business partnerships.

The Low Cost Airlines World Asia Pacific conference takes place in the Marina Bay Sands complex, Singapore. For more information about the event or to purchase a ticket, visit http://www.terrapinn.com/2012/low-cost-airlines/.

Note to Editors

About Agoda Company Pte Ltd:

Agoda Company Pte Ltd (agoda.com) is a leading Asia-based, online hotel reservations company, which specializes in securing the lowest discount hotel prices. Agoda.com is part of Priceline.com (Nasdaq:PCLN). Agoda.com’s network includes more than 165,000 hotels worldwide. The multinational staff of more than 800 professionals, located throughout the world, provides a first-rate reservation service that uniquely combines local knowledge and local connections to provide the best hotel deals to both business and leisure travelers.

In addition, agoda.com customers participate in the agoda.com Rewards Program, earning further discounts and free stays. Unlike programs that limit travelers to a single chain, the agoda.com Rewards Program allows customers to redeem Rewards Points at thousands of hotels around the globe, at any time. A member of the Pacific Asia Travel Association (PATA), agoda.com’s aim is to promote travel by making it more affordable and more accessible to more people.

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