Posts Tagged ‘Travel’

Collinson Latitude Calls on the Travel Industry to Reignite Customer Engagement

London, England (PRWEB UK) 3 February 2012

As 2012 shapes up to be a competitive year for companies in the travel industry, Collinson Latitude (http://www.collinsonlatitude.com/), a global provider of incremental revenue products, is calling on airlines and hotels to reignite their loyalty programmes to reflect changes in consumer behaviour.

Collinson Latitude director Janet Titterton says: The travel market remains hugely competitive, and customers are demanding the highest standards, so companies need to be innovative and ensure their loyalty programmes engage customers and offer relevant, personalised rewards which excite them. Companies whose reward programmes do not offer tangible value for money will be left behind by their competitors.

Titterton says: While superior customer service will always be vital for the travel industry, to really engage consumers and grow market share, companies need to ensure their loyalty programmes offer customers rewards which reflect their interests and needs on an individual basis. Offering discounted flights and hotel rooms is all well and good, but attractive reward offerings are a more sustainable route to maintaining, or even increasing, market share.

Titterton continues, Collinson Latitude is today launching the second stage of our Ignite campaign, http://www.latitudeignite.com, to advise travel organisations how to develop a customer base which is active, loyal and profitable. In many cases, traditional reward programmes have been expensive to launch and maintain, so travel companies are now looking for the kind of flexible, sustainable and cost-effective alternatives we can provide.

Titterton recognises that one regular issue faced by companies is the gulf between customers accruing and spending their reward points. She says, Often, companies set reward targets so high they deter customers from joining their loyalty programmes or frustrate them when they try to accumulate enough currency to redeem. We recommend offering customers the option of redeeming their currency on everyday, lower-cost, third-party rewards, far removed from the airline or hotels own business. One only need look at how retailers successfully target customers with products and offers that are based on customers previous behaviour and preference indicators to see the potential of personalised reward offerings. The travel industry needs to develop loyalty programmes which reflect and respond to the increasing demands of their customers.

Collinson Latitudes multi-channel products provide flexible programme design, offer leading e-commerce functionality and can be seamlessly integrated into existing airline or hotel loyalty programmes.

RewardAll is a merchant-funded global rewards programme, which maximises points-earning opportunities through hundreds of trusted global brands when members do their day-to-day shopping online. Members are then able to spend their loyalty currency on a broad range of products and services from trusted brands through iRedeem, an online redemption product which offers both travel and non-travel inventory and provides members with the option to use points and cash to redeem.

Collinson Latitude is part of The Collinson Group, the company behind ICLP, the worldwide leader in loyalty. Together, Collinson Latitude and ICLP offer a unique solution of innovative market-tested products supported by full-service loyalty marketing expertise.

About Collinson Latitude

Collinson Latitude (http://www.collinsonlatitude.com) is a global provider of innovative revenue products. The companys extensive portfolio of loyalty, membership and promotional products is designed to generate and sustain active, loyal and profitable customers for companies ranging from the travel, aviation and hotel industries through to financial services, telecommunications, publishing and utilities. Collinson Latitudes products can be deployed rapidly and configured to individual requirements, drawing on the companys proprietary technology and extensive global partner network. Collinson Latitude is part of The Collinson Group, which has over 25 years experience in memberships, loyalty and marketing.

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Do any airlines offer discounted tickets for children?

Dee asked:


I know just a couple of years ago you could get a child’s ticket 1/2 price with some airlines. Are there any out there that do that anymore for US travel? I’m trying to go from NY to MO & prices are outragous for July! Any suggestions? I’ve got to go during the week of the 4th but can stay longer than a week if cheaper.
thanks

Terry
 

Airline tickets for Infants

Ashu Kaushik asked:


You know that you all need to get away, but traveling comfortable with airline is getting to be more expensive these days. High airfare forces you to drop the idea of planning a family vacation in your tracks. Most of the parents like to travel with their infants where ever they go; flying is an excellent idea for traveling as you can reach you destination comfortable and quickly. With the upcoming sky reaching airfare all parents really worry about how much amount they have to pay for their toddlers while flying. With a little thought, you can plan a trip that makes everyone happy, keeps the kids entertained and give you the well-deserved break that you’re looking for. Buying a proper airline tickets for infants has become a matter of concern among the parents. First off, you parents should be physically prepared for the long haul.

Majority of today’s population loves to travel along with their newborn, but lack of information about airline rules and regulation forms an important factor which prevent from traveling at any authentic destination. Start with a budget, a kid-friendly vacation doesn’t have to be expensive, but the first step in planning one is setting your budget. There are various airline companies that provide discount offers on kids less then age 2. Don’t forget to check with different airlines on whether they offer discounted airfare for infants or children under a certain age, usually two years old. Traveling with infants is always a challenge; parents who can with a smart planning can henceforth make their flying hassle free with their infants. According to research done, a child’s airfare typically costs 65 or 75 percent of an adult ticket, whereas an infant ticket costs only 10 percent. If you have a child under two, don’t pay full airfare for a ticket.

Some parents in order to keep their infant safe and secure during take off and landing spend extra money to purchase a child’s fare and therefore a seat for their baby so he or she can be secured in a car seat on the aircraft. Before you book your flight, it’s essential to do your research and ascertain what facilities and amenities are available and at what price. This may be regardless of whether babies are placed on your lap or in a bassinet. If you choose to bring an infant car seat with you on the flight, you may have to purchase the seat next to you to ensure that your baby can be placed appropriately. Select seats in advance: either when booking the flight; or in some cases you can select seats and print out boarding passes online 24 hours before your flight.

Airline tickets for Infants could be cheaper if you book a non-stop or direct flights and if you’re flying with little ones, consider flying late at night when they’re more likely to sleep. If you’re considering travel packages to save on cost, be sure you understand any limitations or restrictions on airfare. Best days and times to travel to avoid over-booked flights. Visit to a nearby travel agent office and ask for cheap airline tickets for Infants. Airlines are always coming up with policies for infants along with their parents. Keep an eye on such offers and actually save the whole amount of the ticket for your kid.



KENT